"It’s our responsibility, as a service organization, to serve our membership community of creative professionals and to ensure we celebrate and recognize all the incredibly talented musicians and creators who are making the music we love," said, president and CEO of the Recording Academy. "Credits have been a casualty of the digital age, for all that we gained with streaming we lost in the opportunity for recognition and even discovery.
Artists can participate by creating a custom Behind the Record credit cover on the Recording Academy’sand sharing it across their social media channels, tagging those who worked on their projects and using the hashtags #GiveCredit #WeAreMusic and #BehindTheRecord. Credit covers can be generated for a single or an album, and all will live in a gallery on the site for the public to view.
Musician and activist Madam Gandhi, who will also be taking part in the campaign, spoke out about the importance of the collaborators on her forthcoming album., it was a top priority for me to find and invite female-identifying folks to co-produce, record and create with," she said. "With so much inherent bias in our industry, we have to be intentional about inviting voices who are typically underrepresented to come and create with us.
Behind the Record is supported by the Recording Academy’s producers and engineers wing, while the music credit database Jaxsta provided credits for Merlin, Warner Music, Sony Music and Universal Music Group releases. Additional partners include Pandora, TIDAL and Genius.
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