YouTube vlogger is instead next to business partner Ben Jeffries. Together, the two have set up a marketing agency called Influencer, which is used by social media stars to strike brand deals with advertisers.
"It was a Tinder success story," Caspar Lee says, recalling how he matched with one of Jeffries' friends on the dating app. Lee had been dating his soon-to-be co-founder's friend for about nine months. When she told Jeffries, who at the time was already working on Influencer, he jumped at the opportunity.
"I was like, 'you have to introduce me to Caspar'," Jeffries said. And so she did, and Lee initially agreed to a 30-minute coffee. That then turned into a "three-hour creative strategy session." "I thought, if I could connect him to the right people very quickly, he would have that stamp of approval with brands and creators that I had already been working with," said Lee, who Jeffries says co-founded and effectively helped get the project off the ground.
That was back in 2017. Fast forward to 2019, and the pair have just pulled in their first round of funding, a $3 million capital injection from London-based Puma Private Equity, with plans to take the business into the U.S. with a New York office next year.
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