Tighten your top-knot and get ready to sweat over Cara Delevingne's new athleisure collaboration with Balmain and Puma. While this stylish new gear will still not convince me to become a regular at the gym, I can't wait to get my blood pumping while anxiously waiting to add shimmery track pants from the collab to my cart on November 21.
When I say athleisure, I really mean glittery, glammed up athletic-inspired garb. In the visuals, neon grids lift to reveal a crew of models-slash-fighters, wearing gloves, helmets, and the red, blue, and black designs. Delevingne models a standout sequin-covered coordinating set, seen only for a moment as she collapses to the floor. Per WWD, the collection is comprised of 35 pieces, including shoes, apparel, and accessories, that will be sold in two parts — half via Puma, and half via Balmain.
PUMA on Instagram: “Introducing #PUMAxBALMAIN created with @caradelevingne. LAUNCHING WORLDWIDE ON NOVEMBER 21 @balmain @olivier_rousteing” It was Delevingne's close friendship with Balmain designer Olivier Rousteing that brought the three names together in collaboration."She asked me to work with her on this collection with Puma. We had a very clear point of view because we both love boxing," Rousteing said in an interview with WWD.
BALMAIN on Instagram: “Introducing #PUMAxBALMAIN created with @caradelevingne LAUNCHING WORLDWIDE ON NOVEMBER 21 @puma @olivier_rousteing”
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