’s “Space Oddity” for an ad connecting VW’s pledge to go carbon neutrally globally by 2050 to the 50th anniversary of the moon landing.
“It was a very delicate brief, and we tried coming up with lots of ideas,” explains Leo Premutico, co-founder and co-chief creative officer at Johannes Leonardo. “We decided we had to search for a feeling, and it was really identifying that song, ‘Sound of Silence.’ When I heard that, the entire commercial came. We wouldn’t have been able to make that spot without that track.”
And for “A New Mission,” finding a new musical window into an event as recognizable as the moon landing was equally key. “When you look back at the ‘60s, it’s hard to find pictures that don’t have a Beetle or a VW bus on it,” says Jan Jacobs, co-founder and co-chief creative officer at Johannes Leonardo.
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Source: ELLE Magazine (US) - 🏆 472. / 51 Read more »