The two companies have partnered to turn it into a non-scripted format for U.S. broadcasters and international networks.
In each episode, contestants make snap judgements based on intuition and clues in an effort to win cash prizes. In the original guessing game, eachplayer chooses a mystery character and then using yes or no questions, they try to figure out the other player’s mystery character. When they think they know who their opponent’s mystery character is, players make a guess. If the guess is wrong, that player loses the game.
The deal, unveiled as Endemol Shine heads into Mipcom, was announced by Sharon Levy, President, Unscripted & Scripted Television, Endemol Shine North America.is a game that I loved playing when I was growing up and that I’m now playing at home with my friends and family,” said Endemol Shine’s Levy. “We’ve re-imagined the show with our partners at Hasbro to create a game with knock-out visuals, huge surprises and hilarious reveals that’s just as fun to watch, as it is to play.
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