lists. Season after season, our users click on the industry’s most familiar names. They’re the brands with international reach, recognized around the world—not just in Paris or Milan, where most of them are based.
That said, brands do break into the upper rankings. Big debuts push labels higher up the list, and so do swan songs—last season Karl Lagerfeld’s final collections for Chanel and Fendi came in at numbers 1 and 10, respectively. Absent designer comings and goings, of which there were few this season, headline news often earns a brand a spot.
To see where the rest of the industry’s biggest names netted out in our most-viewed collections list and how these shows match up—or not!—with our
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