Grammys’ Album of the Year Prize, Once Earmarked for Elders, Now Favors Youth

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In the run-up to the 2020 Grammys, you’ll often hear comments about how Madonna’s “Madame X” or Bruce Springsteen’s “Western Stars” is a shoo-in for an alb…

’s “Western Stars” is a shoo-in for an album of the year nomination, if not a win, because the Recording Academy especially likes to reward veterans in that category, as kind of a career achievement nod.

It’s only in the last decade, though, that the shift away from veterans has become especially apparent. In the ’90s, the trophy went to Tony Bennett, Quincy Jones and Bob Dylan; in the first decade of the 21st century, Ray Charles, Herbie Hancock, Robert Plant, Santana and, yes, Becker & Fagen were among the top prize’s winners.

In fact, the average age of winners dropped by a whopping 20 years between the 2000s and the 2010s. This decade, the average album-of-the-year recipient was a youthful 29.3… down from an AARP-eligible 50.8 years old in the 2000s. Sorry, Madge and Boss buffs: Your heroes are fighting an impossible tide when it comes to an award that, this year, may well go to a 18-year-old.

Variety surveyed all the album of the year winners for the last three decades to confirm this marked demographic shift. Here’s the data, with the age of the individual winners at the time of their triumphs. 1994 – “The Bodyguard” soundtrack 1999 – Lauryn Hill 2002 – “O Brother, Where Art Thou?” 2008 – Herbie Hancock 2010 – Taylor Swift 2016 – Taylor Swift

 

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