US model Amber Valletta presents a creation by Stella McCartney during the Women’s Spring-Summer 2020 Ready-to-Wear collection fashion show at the Opera Garnier in Paris, September 30, 2019. — AFP pic
Her comments come days after LVHM’s billionaire owner, Bernard Arnault — the second richest man in the world — attacked Greta Thunberg at the launch of his group’s environmental drive. The designer has become Arnault’s personal adviser on sustainability since he bought into her brand in July, although she remains the majority shareholder.
LVMH refused to join with Kering in signing “The Fashion Pact” on the fighting climate change at the G7 summit last month.McCartney said it was time brands got serious about the climate emergency, saying, “It’s time to wake up.”“The younger generation are standing up and telling us that our house is on fire and that we need to respond like we are in a crisis, because in fact it is a crisis,” she said.
McCartney said her classy spring summer collection was “the most sustainable ever” and included raffia bags made by female artisans in Madagascar, with the material coming from communities fighting deforestation.