'Friends' Pop-Up Proves The Power Of Great Branding

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From a branding perspective, ‘Friends’, the show that captivated audiences for a decade and continues to do so, has really nailed it and stood the test of time. The New York City Pop-up in celebration of the show's 25th anniversary is a must-see for fans and proves the power of pop-ups.

’, the show that captivated audiences for a decade, has really nailed it and stood the test of time – having 10 years of major success while on air, remaining relevant for 25 years and counting, and maintaining an engaged audience long after the series finale aired.

with their own in-store Central Perk pop-up offering free coffee while shoppers could sit on the ever-so-desired orange couch .There was also a replica of Rachel's Ralph Lauren office. And that’s not all, Ralph Lauren has a special collection for the show’s 25th anniversary – a collection inspired by Rachel's wardrobe, naturally.Photo Courtesy of Jia Wertzthat includes the apothecary table that Rachel purchased on the show in-spite of Phoebe’s anti-capitalist beliefs.

 

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