When Kim Shui graduated from Duke University with a degree in economics in 2011, she had no intention of being a fashion designer. Last week she showed her third collection in a signature New York Fashion Week runway show. Her front row: young tastemakers like musicians Kehlani and Rico Nasty, YouTuber Nikita Dragun and fashion’s freshest front-row face, 6-year-old Taylen Biggs, who has over 200,000 Instagram followers.
A model walking Kim Shui's New York Fashion Week show last week, exhibiting the designer's subversive take on classic Chinese garments. Her revenue is almost entirely direct-to-consumer. She has done collaborations with Jeffrey Campbell, FitBit, Urban Outfitters and Samsung. Tastemaker celebrities like Kylie Jenner, Gigi Hadid, Solange Knowles, Cardi B and Maye Musk wear her garments.
“VFiles was the first show I ever did, and without it I wouldn’t be where I am today,” she says. To win, her designs were uploaded to the VFiles platform and selected for the prize—mentorship from industry heavyweights like Virgil Abloh before showing the collection in the VFiles runway show—to the backdrop of a live Tyga performance and a front row with Kylie Jenner.
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