Britain aims to make sure women's sports air on free TV

FILE PHOTO: Britain's Secretary of State for Digital, Culture, Media and Sport Nicky Morgan is seen outside Downing Street in London, Britain, August 20, 2019. REUTERS/Hannah McKay

The aim was to ensure the"crown jewels" of sport could be watched by viewers who did not want to subscribe to pay-TV services like Sky, which had large budgets to pay for rights. "I have written to the relevant rights holders to seek their views about adding women's sporting events to the listed events regime.""This would be an important step in giving female sporting talent the coverage they deserve and putting men's and women's sport on an equal footing at last," said Morgan, who was appointed in July.

"Those that do not pool their resources and talent will find it difficult to succeed in this new age," she said.

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