Fashion brand sparks outrage for school shooting-themed hoodies

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American fashion brand Bstroy has received fierce criticism on social media after displaying school shooting-themed hoodies at a show during New York Fashion Week.

The brand's spring/summer 2020 collection, designed by Brick Owens and Duey Catorze, featured distressed hoodies reading"Stoneman Douglas,""Sandy Hook,""Virginia Tech" and"Columbine," the sites of four of the deadliest school shootings in the US.

Photos from the show posted on the brand's Instagram account, as well as Owens' account, quickly drew outrage, with some commenters identifying themselves as survivors or relatives of victims. On a photo of the Stoneman Douglas hoodie, one person commented,"My dead classmates dying should not be a f***ing fashion statement."

Another commented on a photo of the Columbine design:"As a victim of Columbine, I am appalled. This is disgusting. You can draw awareness another way but don't you dare make money off of our tragedy." On Twitter, a spokesperson for the Vicky Soto Memorial Fund, established after teacher Victoria Soto was killed at Sandy Hook Elementary School, posted,"This is just absolutely horrific. A company is make light of our pain and other's pain for fashion. Selling sweatshirts with our name and bullet holes. Unbelievable."a handout from the show on Instagram, which reads,"Sometimes life can be painfully ironic.

 

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This was somehow deemed a good idea by the design and marketing teams? No publicity.

ppr2103 why give them publicity?

Columbine one really has a hole in it? Y’all tripping.

Can you guys tell the whole story instead of a click a bait lead? I support the reason behind this effort. You people are making it look tone deaf. This ain’t like dove turning people white a sit . schoolshootings fashion dove whitewash

Why? Trudeau appropriated other cultures and no one has a problem with it.

More like Dstroy 😬 amirite

Missing the target on his back...

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