Lilly Singh Premiering On NBC: The Unusual Backstory Of Late-Night TV’s New Leading Lady

But as YouTube was young and virality was a relatively new concept, Singh didn’t think much about the money of it all.

Her popularity continued to grow. She scored six-figure deals partnering with with big brands like Pantene and Calvin Klein and another six-figure check for penning the. She expanded her merchandise line and sold millions of dollars’ worth of backpacks and sweatshirts. She even grew beyond YouTube, taking small parts in films like“Yesterday, I shot for eight hours,” she said back in 2017. “People watch one of my seven-minute videos and think it takes seven minutes to make.

In addition to being a woman of color, Singh is bisexual, and she hopes to create an inclusive environment on her show with diverse guests. On its first week, guests will include Mindy Kaling, Tracee Ellis Ross and Kenan Thompson.

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