’ catalog for an upcoming interview with the singer and decided to make a country music playlist. She soon realized that Spotify only recommended male artists for her playlist and McBride began to make a tally. It took 14 refreshes for the music streaming platform to produce one female option:“When I hit [refresh] the sixth time and it was all male still, my heart started pounding and I was like, ‘What is happening here?’” she tellsfrom New York. “I thought to myself, ‘This can't be right.
Spotify got wind of her stories and reached out for a meeting. McBride met with Brittany Schaffer, head of artist and label marketing at Spotify in Nashville, and McBride recounts that the streaming company was unaware of the lack of female representation on its recommended songs suggestions. “They’re not the only people that need to be addressed. Country radio doesn't play a lot of females, as we all know, and then you have the record companies saying they are not signing females because radio isn't playing females. Then Spotify says because people don't hear females on the radio, they're not familiar with their songs so [listeners will] skip a song [by a female] if it comes up,” she explains.
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