Consumers now expect, and demand, content—whether it be movies, TV shows, podcasts, you name it—to be available anytime, anywhere and on any device. You have to deliver. 55% of revenues
Data is the key to moving forward with greater confidence, no matter what sector of the industry you represent: With the right data, a media organization can look at viewing trends, log files, clickstreams and social media comments, and then tailor offerings, advertising and recommendations to each customer.
A 2017 survey of more than 300 executives by Forbes Insights finds that an open-thinking approach—where employees, partners, suppliers and customers have access to your company’s content and data within an open, well-architected platform—increases innovation. In fact, organizations that take this open-thinking approach are six times more likely to see significant increases in the flow of ideas through their organizations.
When experimentation is encouraged, you may uncover new ways to monetize content or new products to consider launching.The digital disruptors that have been surging across the media and entertainment landscape all start with an advantage over established players—they likely are running their operations in the cloud, and thus are unencumbered by legacy systems. For traditional media companies, the mandate is clear: They must recognize that they are technology companies.