In Melbourne, Australia, the 23-year-old woman behind @shesvague might be DMing with Kim Kardashian as you read this. Such is the magic of being a person in 2018 who can harness the power of old MySpace profiles, the archives of online forums, and the weirder nooks and crannies of Pinterest to create a visual moodboard that 200K people follow on Instagram.
I was in a bad relationship, and I had no idea what I was doing with my life, where I was going, who I was. I finished high school and I didn’t know what I wanted to do, and I was just spending a lot of time on the internet and realized I was really into fashion. At the beginning I wanted to be a fashion blogger, and then I realized, “Wait, I hate this. I can’t write. It’s so boring, and everyone’s the same.
Maybe like 2016? I started it in 2014, so maybe after a couple of years. Gabriel Held followed me, and I feel like that’s when it took off. I think he’s incredible, and he followed me and shared some of my posts, and a lot of people found me. I never planned on it getting this big. It’s weird, celebrities follow me, and it’s just the strangest thing.She follows me, and we DM — it’s really weird! It’s like we know each other.
What is it about that time and style and women like Britney or Paris or Anna Nicole Smith that appeals to you? On your site, you say the images you share “celebrate sexuality, freedom and individuality without being subject to objectification and dehumanization.” How do you feel like the images you post inspire young women today?
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