But here in Frankfurt, what used to be speculation is becoming reality. The launch of Volkswagen's ID.3 is being seen as a landmark moment. Not because it looks particularly flashy or exotic - it doesn't - but because this is the first purpose-built electric car the German giant has produced, the first fruit of a €30bn investment programme, designed to turn the company into a market leader in electric cars.
Now the VW Group is well positioned to hit the front in a race to produce electric cars which other manufacturers have had no choice but to join - although established players in the market for affordable EVs, such as Renault, Nissan and Kia, can be expected to fight for every sale. It's fair to say this is making some car firms a little nervous. One problem with electric cars at the moment, leaving aside arguments over issues such as charging points, is that they cost more to build than conventional cars. That means prices are higher, yet they are less profitable to sell. That may change as the market develops, with economies of scale coming into play, but at the moment it is an issue.
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