Underline: experimental art fair plans to cash in on the 'curated' trend

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Unlike at other art fairs, curators will be manning the booths at this upcoming event in Joburg.

"It is a roving show and also a fair. It is very alternative in the sense that it uses spaces in the city that are vacant. The first one was held in an old school building. Each curator got a classroom in which to stage their show.

A call-out for curatorial projects for the exhibition was put out and it seems a largely unknown, young group of curators responded, 12 of whom have been selected for the inaugural event. But like any other fair or time-limited art event, it is the networking possibilities and exposure that Underline is designed to deliver. This was Becker's experience of the New York iteration.

I am okay with [Underline] being on the margins before it becomes a mainstream thing. I want the curators and artists to feel safe and supportedShe was surprised when she sold an unconventional installation with pink lights for $10,000 at one Spring Break."I realised that I had created a situation for that artist's work to be appreciated," she says., at the Ford Foundation art gallery in New York. It includes the work of SA artists Athi-Patra Ruga, Jody Paulsen and Thania Petersen.

 

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