Canada is a key market for Hollywood as well as a major production center for content, especially among streaming giants like Netflix and Apple ramping up their production slates alongside a thriving Canadian content production sector. And that American presence has allowed local talent in Toronto and Vancouver to nab lead roles in Hollywood projects, like Canadian actor Mena Massoud landing theas Marvel's first Chinese superhero, Shang-Chi, also playing the titular character.
“I feel really lucky to have grown up working on Canadian productions, around great Canadian filmmakers, the best actors and crews, and I’ve learned so much from them," added Jacob Tremblay, who since breaking out withTremblay starred with Julia Roberts in the hit dramaTo exploit the growing presence of Canadian talent in Hollywood movies and TV shows, the Canada Media Fund, a major financier of local content, has launched Made/Nous, a branding effort at the Toronto Film Festival this year...
"I think the way Made puts a spotlight on our people and projects is fantastic and makes fellow Canadians and the rest of the world aware of what we can do. I hope this leads to more creative people in Canada pursuing entertainment careers and to even more awesome content and artists from our country," Tremblay told"I think we must also give credit to the homegrown Canadian filmmakers, writers and actors themselves, who have steadily been raising the bar," Plummer added.
Valerie Creighton, president and CEO of the Canada Media Fund, which is set to invest over $350 million in Canadian TV and digital content this year, said the Made/Nous campaign aims to showcase how homegrown content has provided a launchpad for Canadians making it globally.The Toronto Film Festival continues through Sept. 15.
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