When Netflix plunged into India’s vast market with its first original animated kids series in April, it turned to a curious baby known as Bheem who crawls through his rural village overcoming challenges to nab the perfect white flower to complement his mom’s purple sari.
Other international animated originals coming to Netflix include “Dino Girl Gauko” from Japan, “The Nutty Boy” from Brazil and the Zambian story “Mama K’s Team 4.” And pressure has been building on the Los Gatos company to expand its library with new original content as media companies pull their popular shows like “The Office” and “Friends” from Netflix and place them on their own streaming services.
“They just decided that this won’t work for my audience,” Chilaka said. “‘Your storytelling is different. This is something our kids would not watch,’” he said he was told.Advertisement Though the program is distinctly Indian, the absence of dialogue and universal themes such as Bheem’s loving bond with his mother lend it broad cross-cultural appeal. Now, the series is streamed in 190 countries on Netflix. A “Mighty Little Bheem” clip on the Netflix Kids & Family YouTube Channel uploaded in May was the site’s highest performing video, attracting about 80 million views as of July 22.
“It’s a huge priority, India,” Cobb said, adding that in India, many families like to watch entertainment together. That’s a trend reflected globally across Netflix, with nearly 60% of subscribers watching family content each month.
Lol my 2 year old daughter loves this show, she calls it “the baby”. We aren’t even Indian. She’ll be happy when season 2 drops in a few days.
I do not know the answer
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