Here's Why The MTV VMA Best K-Pop Category Is Controversial

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BTS fans believe that the VMAs new best K-Pop category is poorly disguised as xenophobia that ghettoizes the South Korean artists so that they can’t compete for the top awards of the night.

which is up for Video of the Year, came second at 65.2 million. Halsey, who received only one nomination outside of those with BTS, was nominated for Artist of the Year, along with Billie Eilish and the Jonas Brothers, who BTS outsold in album sales ofNotable also are that nearly all the nominees in the Best K-pop category are all repped by U.S.

record labels, calling into question MTV's arbitrary-seeming selection process. And while we’re here, one could argue that Monsta X’s “Who Do You Love,” featuring French Montana, isn’t even technically a K-pop song, as it’s sung entirely in English and doesn’t stem from a Korean version. Fans feel that it all boils down to the network looking to boost its viewership rather than giving respect and recognition to these talented non-Western artists.

 

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I don't know aBout south korean artists but only do care about BTS MTVVMAs BTSMVAwards BTSARMY LoveBTS

That's just stupid

tweeyties

Soo do we vote for anything?🤯

Army Paved The Way 🥰🤧

Standing up for our boys and not tolerating this xenophobic move by the vmas.. 👏

VMASracist confirmed

FictionLover2 Thank you for this article. I would be interested to know how many people of color are [not] in decision-making positions at MTV. Bc VMAs obvi thought this k-pop category was a winning & fab idea, when anyone remotely not clueless could see it was problematic from minute one.

Where are the other fandoms now huh? They had the guts to make fun of us armys and told us to shut up and be greatful that we already got nominated. Watch them be loud about vma's racist behavior now. MPN BTS ARMY BoyWithLuv BTS_twt

Ugh our impact😫♥️

Ilovebangtan25 Persona is still the best selling ALBUM of 2019 so If this isnt xenophobic then what😒.OTHER FANDOMS are always ready to fight against ARMYs. WHERE their tendency got lost when actually somewhere they shd speak. Try to say words against injustice t/w we r called toxic ?

“believe” IT IS!

To anyone who thinks it was only Armys who spoke about this. I mean every fandom was mad about the Kpop category when all should be recognized.

ARMYS IMPACT

Of course we do since it's the truth

How is it not? Do they have separate British, Nigerian, French, German, or Irish pop categories

I’m so proud of my fandom for speaking up as always about serious issues it’s a shame that kpoppies are too scared to say shit in case their faves will be portrayed negatively.

Well at least army’s spoke, where’s the rest of the kpop fandoms at?

armies weren't the only ones upset about the nominations. VMA's shouldn't separate them from competing with other artists. Each group has shown that they are able to compete with the other artists. It feels like a desperate attempt to get more views and publicity for their show

the kpop community: this is wrong you: anyway ARMYS-

Again, ARMYs aren't breaking any new ground. Wbk the MTV music & movie awards as well as all other Western award shows are racist and xenophobic af. Thanks for jumping the train ARMYs...

'bts fans believe' fuck off that's just how it is

hummmmm!!!!!!!

Dude I aint supporting VMAs for sure. BTS will win far more greater music awards than one who doesnt appreciate the achievements that BTS have. As much as I luv the KPop commnity, we all know BTS is way above evry group out there and thts a fact! BTS paved their way. They legends

🤲🏻

para de chorar cachorro xenofóbico

hisdionysus All this news coverage about the vma's snubbing bts..Love that for us SPEAK THE TRUTH! BTS got robbed! BTS should be in the main categories and create new one dont change any this they want more views mtvracist MPN ARMY BTS (BTS_twt)

whERE TF IS JISOOOOOOOOIYHUOUIDTYGSHKISOYGXCVHGVCSNHGCD&(^%*&())&*^%^&(*&*%*&^*&TI^&%*^THJNRSCJSR^&(&

QuotedReplies

This was such a well written article. Thank you so much for actually hearing us out and understanding us instead of brushing it off as if we’re crazed fans.

BTS won because their fans are crazy😂 ( don’t hate me I love BTS, follow my kpop account OliviaT07661932 I purple you armys💜💜)

So lucky that these other groups’ stans have benefit from ARMY’s fight against VMAs. And the best thing they did for BTS and ARMYs is denying our efforts, impacts and contribution. Well. Wbk.

ShivaniGj

thanks for writing about this :)

We spoke while 'kpop family' remain silent.. Now the media is involved.... Kpop benefiting from Army and BTS once again.. Everyone Say thank you Army .... 🙂

Where's the lie though The vmas are racist

ARMYS IMPACT

I've read a lot of the comments and it's mostly ARMY being petty against other kpop acts. I am ARMY but I'm also Monbebe and Moa and Blink. I hate seeing only one of my favs being recognized. BTS deserves recognition, but so do the other kpop acts. They work just as hard.

Army power only

Just gonna reiterate how ARMYS were the only ones actually trying to have a conversation about this but other kpop stans said that “it didn’t matter” “be grateful” and “deal with it”.

not a 'belief'. FACT.

Idc care about bp but I do care that jisoo isn't there, that's upsetting and annoying when people cut group members out of article pictures

Okay but the race card will work in BTS's favor for the Grammyy. The academy will not risk being called racist after BTS's obvious success. MY prediction: BTS will perform at the Grammys and win a group award like at Billboards.

aren't they also did it to latinas?

taejinception is this new in america exuse me All events MTv organice or the USa has USA artist in focus even the european music award is americans only and some of their artist not even a thing in europe, while our biggest artist in europe like INNA , EZRA and other dont even get on stage

this dumb show kept bts out of major categories even though they outsold those other artists. Also put an English song by monsta x in the 'kpop' category.

yes! love that for us! armys always speaking out

Also Monbebe spoke up we might be a smaller fandom but we don’t understand at all why Monsta X is part of that when their song they are nominated with is in English

Kpoppies saying nothing cuz they want that kpop cat

Totally agree. At first I was happy to see them being mentioned because all I listen to for the past 10 years is kpop, so I believe the genre deserves attention, but them I was like wait BTS has broken so many records that they should be competing with American artists. 🤷‍♀️

I appreciate this article but only BTS FANS disagreed & raised questions!! Also out of curiosity., Does a full English song or album by Korean artists still be categorized as Kpop when Kpop literally means Korean pop?

Cuz it is ☠️

Good that you said bts fand because the others didn’t do sht

everyone say thank you armys and bts once again

Were any of the kpop groups even invited I feel like they probably only invited BTS, who obviously aren’t going, and the rest of the groups weren’t included at all. Of course none of them are performing MTV vmas

because it is. we all know bts would take all the awards home. and lets not forget the fact that monsta x was in that kpop when their song didnt even fit the 'genre', that is insulting.

ARMYs 🥵💜

believe? IT IS

And it’s true. BTS has the best selling album, broke YouTube records, are and they still get snubbed in main categories. The VMAs are racist and xenophobic. ARMYs, be sure to tune in to the BTSMVAs instead. [ MPN ; ARMY ; BTS ; BTS_twt ]

And instead of standing with us kpoppies were dumb enough to compare 'my faves is just blah blah years old but is a now a competition to your faves,armys are so jealous.' From the depth of my heart i say- CAN YOU STOP BEING DUMB FOR ONCE!!? PUHLEASSSEE?

Yaaas louder 👏🏻👏🏻👏🏻

BTS_twt bts_bighit BTSARMYFANCLUB BTS BTSxArmy kpopstansareoverparty This is silly. The'army' wants BTS to be involved in the top awards at the MTV VMAs and not in the K-pop classification but the artist refuse to bring an English album to the table..... It seems by this

literally only armys think this, the rest of time would be selectively blind just so their faves could have the ‘western validation’ they so desperately want even if things like these were to happen

You know how much shvt I got for my 2k tweet abt this...and NOW they speak up...

THANK YOU.

So true!

This is silly. The'army' wants BTS to be involved in the top awards at the MTV VMAs and not in the K-pop classification but the artist refuse to bring an English album to the table..... It seems by this action that 'THEY' are choosing to stay relegated to the K-pop category!

Period.

bts paved the way for everyone

Esa categoría no está al nivel de bts si me permiten decirlo. Los demás no se yo, aquí estoy para reclamar el por qué ponen a BTS en una categoría ridícula, cuando ya todos saben el impacto y poder que se manejan (+)

Okay but wtf is ghettoizes can we get a little better word choice like undermine or devalue 😟

Vmas racist but the other fandoms don’t care because it got their flop favs a nom

We are still boycottvmas and watching BTS_twt docu series

your faves are benefiting from us now say your sorry bc we spoke up about it and yall laughed. Now look where we are now

BTS fans, ARMY, were the only ones who cared about the xenophobia that was happening they were the ones to speak up and try to change things through protest against unfair treatment, sparking a needed conversation while kpop fans of the other groups were demeaning us for it

Que puedo decir la Guerra no ha terminado con ninguna premiacion de USA .... Solo espero a los GRAMMYs 🧐 y AMAs Billboards mejores nominaciones para el OTRO AÑO BTS esta haciendo HISTORIA en todo los Aspectos ya son ARTISTAS reconocidos en todo el MUNDO Estoy Muy pendiente.

The fact that armys are the only one who addressed this issue and other fandoms just made fun of us LMAO🙃

What the fuck is ghettoizes? Who writes this stuff...like seriously

Hubo xenofobia y racismo a bts porque ellos merecían nominaciones en las grandes categorías

armys impact, proud of our fandom for speaking out

They do the genre “kpop” correct? And “ghettoizes”?!

BTS are the only ones we were talking about but okay.

thank you so much for writing this article it really showcases how ugly American awards are

“ghettoizes” so y’all shakespeare now

Great article, some of the comments in the discussion are so damn obvious, kpoppies really be doing the most lmfao

*BTS only

I like to think not, but it looks totally like xenophobia :/ But I only read ARMY talking about the subject, and it is reasonable since the boys have the level of the nominated artists in important categories

Not like Armys were the only ones to bring this up

ARMY the ONLY ppl tht spoke up about it while Kpop fandom's made fun of us. They hav no standards & w/d allow ppl to treat them & others with no respect. BTS deserve to be treated like any other REAL artist who've proven themselves contenders & actually do their own music.

B.ts no es kpop! Ellos son solo ellos Fin!

Ghettoizes...

manikas_whims18 Fact.

first of all bts pulled numbers and they are the only Korean artist that deserve to be in the top categories

it’s only racism to bts LMAO the other girlies don’t even deserve to be there

2015 was the best VMA in recent history and just last year we got Nicki Minaj AND Travis Scott, it’s insulting to see THE ONLY fun award show (the Grammys are a snooze fest) get dragged over a fandom.

it IS xenophobic. it IS a fact.

funny how the other two groups in the picture benefit from this article but their fans were the ones harassing armys for speaking out about this lmao

Totalmente es tal cual está expresado en el artículo que está muy bueno por cierto! La capacidad BTS_twt musical está al nivel de los grandes de la música occidental y del mundo!! No los pueden encasillar en una categoría.

thanks to BTS_twt and ARMY

So is it suddenly wrong to speak up against xenophobic things

The fact that we were the only fandom that talked about this issue speaks a lot itself.

We speak only BTS

We don’t believe... we are sure

exactly, we aren't saying the past side categories like latino or urban were rightful too. we claim that they are all tools to marginalize music of the minorities, and we won't stay silent about such a thing when BTS deserves major category nominations.

I don't think it's offensive to create a particular category for the kpop, it bothers the fact of not valuing everything BTS achieved, they live up to the other nominees with a great album

The fact that armys were the only ones speaking up about this xenophobia. The other fandoms go silent and turn blind to this cause it benefits their favs somehow. Love how amazing the army fandom is.

I dont believe we know

Mtv has always be racist

Just create the Most Sucessful Tour category.

nobody wouldve spoken up against this xenophobic thing if it wasnt for armys, the only fandom that deserves rights!

The comments are great

When it comes to fan voted awards, my only distinction would be individual artists against groups. 9 people in a group have 9 different individuals’ fans voting for them as an entity against a single person. MTV vmas

In conclusion army's paved the way

The Kpop category is a joke. It’s like saying that not only is BTS not welcomed in the other categories, but neither are the other groups from Korea.

my_charny BTS NO ES KPOP

I believe.

We appreciate you! Thank you!

Es que es cierto, Bangtan no merece estar encerrado ahí, tienen el potencial y estan a la altura de los otros artistas.

It's obvious🙄 Kill this Love or Boy with Luv are the ones that actually deserve Music Video of the Year. But here we are folks

Thank you.🙏🏼

BTS are best selling artists worldwide and VMAs act like they don’t deserve to be nominated for main awards. How is that not xenophobic? They created whole kpop section just to get views but not actually give any serious awards... pathetic

We dont believe, WE KNOW

This is a weird situation for me because the vmas are super irrelevant, but because of xenophobia and casual racism I feel the need to talk about it. However, talking about it makes it relevant. Catch 22 I guess.

BTS fans is the only one spoke up about this. I have to stan

I don’t think they realize that it’s not BTS that needs a VMA, it’s the vmas that need BTS.

Finally! Thank you

Thanksss REFINERY 29 su articulo s muy bueno y tienen razón en la VMAs se esta tratando d mantener la DISCRIMINACION la sociedad en si necesita integrarse BTS lo a ido logrando con su MUSICA y el ARMY esta decidido a lograr el reconocimiento justo es una cuestión d amor :)

This was a serious problem and totally evident...and the fact that the other kpop fandoms laughed at us, but their favs are getting the benefit of it

ARMYs paved the way

hiraihoya 'Cualquiera sea el resultado de la batalla en los VMA, una cosa es segura: la guerra no ha terminado.' BTS esta al nivel de cantantes estadounidenses asi que denle el reconocimiento que merecen. LA GUERRA SIGUEN EN PIE, CONTRA LA XENOFOBIA 💪💜 MPN BTS BTS_twt

where is jisoo and jhope

tearsIeft0cry Thanku so much for this.

If your numbers are just as good as any mainstream western artist, you should be able to compete against them in major categories no matter what. BTS has been pulling those numbers. The fact that the VMAs don't even give them a nomination for Best Music Video is scandalous

My biggest problem with the VMA's categories is that the Monsta X song is a fully English song... They literally just made a category to throw the Koreans in

:)

Finally

Spread the word. The words of BtSArmy

Thnx for this

Thanks

Not just kpop but latin as well

finally something worth reading. thank you for this💜

Bangtan_Caramel BTSpop wbk

thank you for the article

Also, it seems like it was made just to keep getting BTS every year at the award show, ignoring the existence of other KPOP groups 🙄

yes

mybtsstory 📰💜

Until they recognize their talent BTS_twt we will never stop

you're doing it!! 👏👏👏

I don’t get why English, Spanish or australiens artists can get nominated for other categories as an American artists but Korean (kpop idols) artists can’t the Xenophobia is real. vmas y’all fucking shitty for this

Because BTS_twt would win everything!

I don't know why y'all are trying to push a phrase like 'ghettoize', you could just use discrimination and call it a day

yes! thank you for this well written article💜

Newsflash: the fact that they have R&B, Country, Rock etc. keeps AMERICAN artists from competing. And the fact that you used the term “ghettoized” makes me feel even less sympathy for you! Get over it!

vmas....

because they know they'd win them all and the 'western' artists won't get the major awards anymore. they should suck it up and accept it though lol or STEP UP so they can compete

Its so insulting, artist suppose to do 95-100% of their OWN wrk. BTS actually write, produce & compose their own music & have the numbers to back it up. Putting them in a category to 'compete' with ppl who dont even do their own wrk thts 'required' of a true musians is degrading

I don’t see this as racist as much as jealousy. BTS is so much more than just a K-pop category. They are an international phenomenon with an ARMY of fans from preteens to grandmothers and the regular award winners don’t want to compete against them. Just my opinion.

Non fans also claim btw

BTS BTS_twt VMAs 😍😍

Well I have to agree....they dont have a separate category for the Pop/Hispanic music.....

Thank you for this article BTS_twt 💜💜

They made it so obvious. i hope vmas will reflect to what they did. We may be extra+ordinary but we are still part of this world. Just like BTS, their music and works, extra+ordinary Beyond The Scene and they are part in the music industry as they are musicians/artists!

fact

SE TENIA QUE DECIR Y SE DIJO

doyou_bangtan These are only some of BTS achievements in the US. BTS were boxed in with other kpop groups when none of those groups achieve 1/10th of BTS achievements. BTS real contenders are major Western acts. Their numbers speaks for itself! 💪 PERSONAWENTGOLD MPN BTS ARMY BTS_twt

iBTSPuertoRico Eso es muy cierto xk solo ponen asus artistas de su país sabiendo q el k pop es mejor

And they had the nerve to put us in a category with other kpop groups who can’t even compete with us

VMAs is cancelled y’all

The bbmas is based on US consumption though. The awards aren't subjective so bts rightfully didn't win the first 2 years they attended because they were not the group with the most US consumption. Can you please fix this is your article?

BTS_BiTS It's not just xenophobia it's just straight up racism. Asians eats at kids table.

Preach!

DdaengLife BTS deserves the top awards 🤫

BTSWatchdog_twt

BTSARMY_Salon Well said! Thank you! BTS_twt poured their heart and soul into their music. Numbers of sales and concert attendance do not lie. Smashing records after record.

idk why this has not went viral yet in my tl lol

Thankyou so much for the article! It'll help a lot

Thankyou so much for the article! It'll help a loy

sophia_vince Thank yoi for the article

Jinareadlater

doyou_bangtan I watched award shows I had zero interest in just for BTS over the past 4 years, but I’m skipping the VMAs. I participated in voting, but I won’t be watching preshows or the main show like I have for the other events. I don’t think I am alone among army in this regard.

Yess! We need more articles like this! 👏👏

DarlingSpectrum Thats why we Armys have this

sorafirstlove Hahhh bitch it is

That's what make armys different from kpopies 💩, We don't give a shit .... the fact is what bts got album, songs, etc, the should be in the major category

doyou_bangtan Really good article that clearly explains the situation. You have a few typos though. XDD

Damn right it isn't over

ghettoizes-

Thank you 🙏🏼

Thank you so much for this Article 💜 We know BTS OUTSOLD half the nominees! Funny how BTS Docu_Series will be exactly same day & SAME TIME= 🤡Mas won't be getting any views from ARMYs (Member's V-live gets 3 to 9M Views so...) MPN BTS ARMY BoyWithLuv BTS_twt

doyou_bangtan BTSWatchdog_twt

doyou_bangtan Making a category for music that might not get mainstream recognition (like there are categories for classical or folk music at many award shows) is all good and valid. A problem becomes very much visible if you make a category bc you want to segregate not highlight smth. (con)

Yeah we do

Thank you. Finally, an article that points out the real issue(s).

goodtimeyoongi

This cover all the bases and is neutral. Thanks for the article.

doyou_bangtan army vela claims for bts they are bringing me all together, when we know that bts is an artist who is taking everyone for sack, and then they created that category to give way to others, and give a prize without relevance .. things as they are.

doyou_bangtan vmas VMAsRacist y'all stink 🤢 bts outsold

doyou_bangtan great article that highlights the issue. I'd like to add that it seems suspicious that the new 'Best Group' category SUDDENLY shows up a few days before the show with BTS nominated. I don't think it's a coincidence that it was created only AFTER the backlash they got from ARMY.

thank you for this!! this is really well written and clearly explains why we are upset💗

thank you

taegukkei Word

AOmelas thank you so much for this 💜

ttunntold “believe” ? mf it IS

doyou_bangtan Thanks for bringing light onto the matter. The fact that they just happened to nominate last minute some groups into this new Best Group category proved that they are not a respected award show. No professional would be desperate enough to do that.

We don't believe, is a fact

doyou_bangtan yes thank you for reporting about this

thank you🙏🏼

voixdefleur Thank you for this!

Yes we voted for our guys & we won't be watching.

It has nothing to do with South Korean artists ! We speak ONLY about BTS_twt ! They compete against western artists with albums , sold out stadiums, REAL numbers etc !

* BTS fans believe that the VMAs new best K-Pop category is poorly disguised as xenophobia that ghettoizes BTS so that they can’t compete for the top awards of the night.

Thank you for this. Vmas lost their validity few years ago. This is an issue cause it spreads light on the general treatment of EXTREMELY RELAVENT artists of colour/ minority backgrounds. With vmas it feels like diversity just for the sake of it. It feels like they created a ++

shenaniganing Thanks for articulating the battle well. We need articles like this that don’t only cover the very superficial basics of the issues BTS_twt and other non-English speaking acts face.

AOmelas bts numbers show that they should be nominated in the main categories.

AnnieLuvsBTS1 This really gets at everything well, especially the part about it not being over! lol One thing that wasn't made super clear in the article is that the Top Group award from BBMAs is completely objective based on US-only consumption numbers - it's not a subjective/committee pick.

Thank you 💜

AnnieLuvsBTS1 ONE REAL LEGEND BTS

AnnieLuvsBTS1

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