’s first week will serve as a bellwether for the health of music purchases as a business model, and several label executives and retail merchants think sales could reach 600,000. sold in its debut week, that album also had the benefit of coming out in November, during the holiday season, which always boosts sales. is her first album to be available on streaming services the day it arrives and is expected to generate another 125,000 to 150,000 album-consumption units.
For their part, Republic Records and the Universal Music Group are playing their cards close to the vest. Republic didn’t respond to a request for comment. But if turns out to be larger than expected, Republic and UMG -- where she signed last year -- have enough CDs in the marketplace to accommodate a million-selling week, with shipments exceeding 600,000 copies, according to industry sources.
“I don’t think Taylor will get to the million-unit mark in sales alone or with album-consumption units,” says an executive at another label. “But she’ll get a lot closer than many [industry] people believe.” The majority of sales are expected to come from Target, where Swift has an exclusive packaging deal; the iTunes Store; Amazon, which for weeks has placed promos for on some of its Prime shipment boxes; and Walmart. Industry executives expect her to sell at least 400,000 copies combined at Target and iTunes alone.
In addition, word is that Republic worked hard to ensure that the Swift album won’t have any of the inventory street date problems that have marred other big release since April, as her albums are being shipped directly from the manufacturing plants to stores, instead of from the overwhelmed Direct Shot inventory facility that serves as the physical pipeline for the three majors in getting product to brick and mortar stores and online retailers.
taylorswift13 That doesn’t even look like her for real for real..
taylorswift13 of course she can
taylorswift13 Queen of pop
taylorswift13 Taylor and Adele are going to prove you all wrong
taylorswift13 .
taylorswift13 pre selling was almost million already and right now she's number 1 everywhere. Taylor Swift power!!! ❤️
taylorswift13 The real question is will she prove it wrong with all her rerecordings?
taylorswift13 Maybe she can... but the quality of her new music is bad... nothingspecial
taylorswift13 She's Taylor Swift and it's the first album that she will own so... yes.
taylorswift13 Heck yeah!!
taylorswift13 Yas she will prove them wrong One more 1M week is coming Buy buy buy
taylorswift13 They lied
taylorswift13 Ofc she will
taylorswift13 i personally bought 9 CDs and don’t own a CD player so I feel like that might be a good market indicator. taylorswift13 lover LoverOutNow
taylorswift13 She will. Fans are the reason why she is always nailling it.
taylorswift13 Of course. She is Taylor Swift. 😎💓
taylorswift13 Like always.
taylorswift13 yes
taylorswift13 YES SH3 CAN !!!! It’s Taylor F**** Swift 🦋🌷💗💗💗💗💗💗 taylornation13 taylorswift13 LoverAtMidnight lover
TSwiftLA taylorswift13 did scooter pay you to write this honey?
taylorswift13 She already proved them wrong
taylorswift13 She will.
TSwiftNZ taylorswift13 Y'all.predicted 600k for 1989 and it wemt on to sell 1.2 million in ots first so so lets see baby!!!
taylorswift13 Uh hell yuh lover
taylorswift13 She did it 4 times in a row shes gonna do it again the 5th time 😌
taylorswift13 YAAAAAAAAAAS
taylorswift13 I wish that people would purchase albums more in order to show support
taylorswift13 Duh
taylorswift13 Yes
taylorswift13 i mean, she's Taylor Swift, she's going to sell more than that💅🏼
taylorswift13 The goes without saying
taylorswift13 Without a doubt
taylorswift13 I love rhetorical questions like these 💗💕
taylorswift13 You mean like her last two albums? When record exec's said she will never sell a million.
taylorswift13 Billboard I’ll tell you now she will sell a million the first day for TS8 And for each of the first 5 albums she re-records
taylorswift13 Album isnt even out yet and its almost to 1 million I mean come on
taylorswift13 I predict 1.3
taylorswift13 she will honey stop doubting queen tay it makes you look disappointing
taylorswift13 Only time can tell... let's see...
taylorswift13 I bet
taylorswift13 She already proved them wrong with the reputation Stadium Tour 🤣 she IS taylor swift.
taylorswift13 yesss
taylorswift13 If, Million selling debut weeks is over for Taylor. So, what those people expect when adele drop her new album ☠️
TS7Track3 taylorswift13 Watch her
taylorswift13 Legend of pop💕🔥
taylorswift13 being a pessimistic company. With the diff versions, I predict 1-1.3M
taylorswift13 i hope so
taylorswift13 Yes omg
TSwiftNZ taylorswift13 queen of pure album sales is already at almost 1 million copies for Lover and it’s not even released yet 😌 the answer is yes
taylorswift13 Swifties!!!!!!! We're being challenged
cryjao taylorswift13 yes she is Taylor Swift
taylorswift13 She always has!!!!!!!
taylorswift13 yas
taylorswift13 Yes
taylorswift13 She’s going to
maarpplelattes taylorswift13 Euuuh duh she will !!!
imwonderstruckx taylorswift13 YES!
taylorswift13 Of course. She can
taylorswift13 yes she's a legend
taylorswift13 she did it in 2017 when the media said physical copies were dead and she had the highest grossing US tour in history when the same people said it would flop. We are talking about Taylor Swift, she is a phenomenon, not an amateur
taylorswift13 That what she does !!
taylorswift13 Yes
TSwiftNZ taylorswift13 yesssss
taylorswift13 SHE WILL😌
taylorswift13 why are you being so negative billboard? Its TAYLOR SWIFT !!
TSwiftNZ taylorswift13 Yes she can
TSwiftNZ taylorswift13 Duh ofcourse, Taylor Swift isn't average, she always do incredible things.
taylorswift13 she's done it so many times so yes
taylorswift13 LoversLounge LoverMusicVideo
taylorswift13 EVERY. SINGLE. TIME!!!
TSwiftNZ taylorswift13 The 5th one is ON THE WAY!!!!
taylorswift13 She always does!
taylorswift13 easily
taylorswift13 Yes
taylorswift13 yes omg
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