Midland on Creating a Brand, On Stage and Off

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.MidlandOfficial chatted with us about their distinct retro style in both fashion and music.

In an era when bro-country was all the rage, the trio from Austin, Tex., sounded more like Dwight Yoakam than Florida Georgia Line.

In their first photo shoot with WWD in 2017, they wore head-to-toe denim, cowboy hats and boots, and happily jumped onto the carousel at Bryant Park for their photo shoot. “We rather enjoyed that carousel,” Duddy said with a laugh. “As our style evolves, we’re less interested in being boxed into what a Midland look is,” Duddy continued. “All three of us just appreciate design and aesthetic the same we appreciate music. It’s a presentation the same way you’re presenting your music. It takes thought, but it also takes that intuitive sense.”Wystrach added: “All of our stuff is rooted in rather classic designs and then taking different chances.

“The bar has been set so low in country music, we’re going to stand out and look good in terms of what’s fashionable on stage in Nashville,” Duddy said. “But we were definitely ahead of the curve wearing thin button-up patterned shirts tucked into pleated dress pants, and gold chains. There were a lot of things we were doing that looked far out in Nashville and made people said, ‘What the f–k is this?’ They were laughing at us when we came out wearing Nudie suits on our album cover.

 

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MidlandOfficial Love Midlands style

MidlandOfficial Love this picture nice

MidlandOfficial Love Midland. Midlandlove 'Watching cigarettes burn out. Til all the neon gets turned out....'🎶

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