Spotify’s Monthly $10 Fee May Not Stay So Low for Long

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Spotify’s monthly $10 fee may not stay so low for long, as the streaming service plans to test price hikes to its plans in some countries

On the outgoing side of things, the Swedish music-streaming service is yet again in the midst of

with its major-label partners, which could result in more favorable financial structures for the company as it now has more leverage in the market than ever before; on the incoming side,that Spotify is gearing up to test price hikes to its subscriptions in certain countries — suggesting that more expensive streaming plans in general may be on the horizon.

The countries of Sweden, Denmark, and Norway are a natural fit for Spotify’s experiment, as they serve as Spotify’s home base and have been a testing ground for a previous pricing trial several years ago. Spotify has not given an official comment or provided details such as the number of users who will be affected or duration of the test.108 million of them

are paying subscribers, the company said in its second-quarter earnings report last month — but its average revenue per user has dipped down to about $5.40, thanks to trial period offerings, discount subscription plans such as student plans and bundles with telecommunications companies like AT&T, and the low monthly fee for Spotify’s recently launched service in India that comes out to the equivalent of $1.67 a month.

 

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I'll cancel it, music should be free to get you to pay to see them live. If your good live, you'll make even more money. Look how much Dave Matthews makes, or Pearl jam

Hey SpotifyUSA Don't make cancel my subscription in favor of an AppleMusic or GooglePlayMusic trial. Only price hike I'd support is if ALL goes to better streaming rates for artists, with FULL transparency.

And then go on to continue to moan how the majority of their users don't pay a sub and/or block revenue from ads by using adblockers. Big thinkin', fellas.

Will get rid of it then.

Does this mean they’re gonna up royalty cuts to artists? 🙄

No

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