As Smith’s documentary shows, the Fyre Festival began as the brainchild of young entrepreneur Billy McFarland, mostly intended to showcase a talent booking app he was launching with rapper Ja Rule. Variously described as charismatic and extremely persuasive, McFarland had surely mastered the art of hype.
“It had a huge impact,” Smith says of the marketing campaign. “That part of the whole endeavor was obviously very successful.” “I think they did it backwards,” Smith observes. “Instead of figuring out what the festival was and figuring out how to pull it off and then marketing what you were going to do, they went out and created a video representing a fantasy of what they hoped the festival could be. And then they were faced with the reality, which was trying to figure out the logistics and the feasibility of actually pulling something like this off. And ultimately that was their downfall.
After the music acts pulled out the Fyre Festival was officially aborted. It became a FOMO situation in reverse—this was one party people were glad they had missed. While organizers and attendees suffered ridicule, for local islanders who had built the party city, the pain was economic.
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Source: Variety - 🏆 108. / 63 Read more »