The Insular, Gossip-Fueled World of YouTube Drama Channels

another. Keem, of course, conveys the news in a characteristic shout. He sits in front of a mic set up and speaks directly into the camera with the intimacy of a friend or more realistically, a filmed podcast, while promising to reveal the truth about a given subject. In YouTube world, that’s easier said than done.

In his video on Tana Mongeau and Jake Paul’s wedding, for example, Keem begins by telling his listeners, “This is a fake marriage. This is a fake marriage for YouTube... it is not real. There’s not even a sliver of it that is real. It’s all fake,” without sharing evidence to prove his claim. He believes it to be fake because of his knowledge of YouTube, and expects his authority to be enough—dangerous confidence for a man onceHe continues, “The fight was fake, too.

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