FILA's new Explore collection falls into four categories: Canyon, Woods, Mountains and Elements.July 29, 2019Despite the pop-up's spontaneous and short-lived nature, you can reliably find one in any New York City neighborhood on almost any day. Thanks to FILA we can rest our experience-hungry hearts for the next two weeks! Until August 11th, FILA has taken over 428 Broadway in New York's SoHo district with an immersive exhibition of their new Explore collection.
The recent uptick in outdoor-wear trends inspired this collection. The brand was able to pull from archival collections released in the '70s, '80s, and '90s to create garments that belong in nature. The collection is segmented into 4 product categories: Canyons, Mountains, Woods, and Elements. The pop-up plays on these categories, creating interactive experiences that allow you to tap into your #ModernExplorer and engage with the products.
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