The move bucks a recent trend in the entertainment industry where clusters of publicists have peeled away from bigger agencies with their clients to form boutiques. Here, the betting is that bigger is better. The merge of these firms is made easier considering that both agencies are owned by the Interpublic Group of Companies, and are part of Octagon Sports and Entertainment Network. And both firms are already under the same roof in Los Angeles, at 1840 Century Park East.
Both companies have a long history in Hollywood that encompass the changing tides for Hollywood PR and star image building over the decades. PMK started as Pickwick Public Relations, founded by Pat Kingsley, Gerry Johnson and Patricia Newcomb. That firm merged in 1980 with Maslansky/Koenigsberg . PMK in its heyday in the ’80s and ’90s became the dominant PR firm. Steered by Kingsley, the late Lois Smith and Leslee Dart, the firm used its stronghold of superstars from Tom Cruise to set ground rules before giving stars for TV and magazine covers when cover subjects drove newsstand sales.
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