Chance the Rapper’s ‘The Big Day’ Comes Free With a … Lyft Ride?

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Chance the Rapper has partnered with Lyft to give out free copies of his new album, becoming the latest artist to boost chart numbers with music-product bundles

arriving free alongside a Lyft ride isn’t just a fun perk for music fans — it’s also a strategy to quietly take Chance to the top of the charts. So-called “album bundles,” in which albums are offered for free within the purchase of concert tickets and other consumer products, have been soaring in popularity in recent months because they effectively boost artists’ sales figures at no cost to listeners.

Earlier this year, new albums from both DJ Khaled and Tyler, the Creator were released with highly promoted merchandise bundles — DJ Khaled’s paired with energy drinks and Tyler’s with T-shirts, stickers, and lawn signs —around the Number One spot on the charts as the industry debated whether to accept these entries as legitimate music sales.

 

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Yea you can cancel this trip stupid

Should be free for anyone who rides an elevator. TBD is glorified elevator music anyway 😴😴😴

Good thing I can use Uber so I don’t have to listen to the Lyft drivers blasting this new IceJJFish album

Why would you not want to boost chart numbers through different avenues? Isn't this a business? It's called awareness, marketing, distribution. Fuck you Rolling Stone

zacheddy5 WestgateJerome

I’m using Uber from now on. At least they have a good taste in music

After their 'correction' they tried to save face by saying 'well it still counts on our chart'.... Didn't they just make that thing recently? No one cares about that one. Honestly I hope chance sues over this. This is legit manipulation of 'truth' to sway opinion aka libel

Its fine I use uber

If my Lyft driver gives me that trash album he's getting 0 stars

Where was this energy when madonna was bundling her album...no shade to madonna cuz I love her but dont pick and choose who to call out for bundling, ruining the reputation of this mans debut album which is a fuckin great album!!!

That's nice 😊

He can keep it bruh

No thanks

fuck rolling Stone

Honestly the album wasn't for me however shout out chance for getting in front of this misleading headline

Who said I wanted his album

if i got in a lyft and heard the chance album playing im walking

Ur being loud on this matter when it comes to POC, but when white artist did this, u suddenly all went silent. U also did BTS dirty on ur articles, do ur research first omfg

Fire the writer can't y'all see we tired

Don't play my man like that. Read the article people before you actually take this shit as anything. Damn people looking for dirt constantly. Chill out.

ms_JBfletch Why is Chance doing this ? He should be above this

So according to RollingStone, Rolling Stone charts are unreliable and BB ( even with the bundles mess ) is still the more dependable music chart. You guys just really clowned yourselves 🤡.

It’s free to stream on Soundcloud, big cap

Wow, still showing your colors by letting this terrible “journalist” make crap up and call it “news”. Research would have taken 30 seconds and would have helped you save face. Stop lying and dragging CR’s reputation just to click bait people, it won’t help your charts stick...

Wow. Why don't you work as a gangster instead of writing lies about others? At least as gangster you could spread your evilness without regret but instead here you are spewing nonsense about artists.

He giving it for free dum dums come on y'all delete dis tweet fools

Reviewed the album here! Please check it out

this is... really sad and petty like you can’t just force someone to take the free copies when there’s no demand.

Wow.. The lies. 😒

nobody wants that shit they just want a damn ride

How dare you.

This is just an attempt to promote rolling stone charts which no one looks to.

A shame that type of 'Journalist' to ruin someone 🤦‍♀️

prince innovated this 15 years ago. Took a while to catch on

irresponsible reporting from this journalist again. if you’re clueless about bundling, maybe don’t write about it.

👁️ am about ready to block rolling stone and this now-disreputable author for publishing repeated gotchas and hit pieces about major recording artists w/o just cause

Yall really trying to sell your charts so you gotta try to ruin Billboard’s reputation by talking over and over about the bundles they accept. This time you guys made a mistake and should apologize and fix the article. chancetherapper is saying it isn’t a bundle

I never thought I’d see the day that the legend would resort to misleading clickbait captions and headlines. Words matter. Use them better than this, RS.

Lol I love reading all these comments, people are so dumb.

Because his music is, and let me not be misunderstood, ASS.

yall lying on this dudes name, the album is free for all lyft drivers, its not going to impact his numbers

WTF is this? Seriously. If you can’t sell albums on your own, without all this bundling BS, then that says something about either you or your music doesn’t it? IS THIS EVEN A BUNDLE? A bundle of what? Music and....a ride somewhere? This is so utterly ridiculous. Joke.

THIS IS A LIEEEEE

If I see another Kpop stan slander chancetherapper ‘s name I’m gonna go insane

🤡

🧐

I wonder who will partner with Walmart to give out free albums...

Told yeah, guys... Let’s pack “air” andmake it a bundle!

Clowns. Delete this.

FREE copies should NOT count for SALES🤬🤬🤬🤬🤬🤬

Maaaan stop lying on my guy chancetherapper he doesn’t need anything to boost his chart numbers, my guy has HIT! 🗣

everyone commenting saying it’s stupid that it’s boosting his sales, they aren’t. They are free copies and they aren’t boosting any sales

so just like jay, khaled, now chance just force feeding down people’s throats for album sales?

Wrong

Pathetic.

HOW in the world do these kinds of bundling stunts STILL count to charting?

Is the music industry ok? These bundles are getting totally out of control

This is unfair. Its not a bundle. If you ride lyft or drive lyft you get a FREE copy. It doesn’t register as a sale. Can yall fix this?

What a joke!

🤦‍♀️🤦‍♀️🤦‍♀️🤦‍♀️🤦‍♀️ I rest my case...

Pffft das funny dude

Let me try a career in US! Which item should I choose to boost my sales via BUNDLES? 🤔🤔🤔 BillboardIsAMess

uh... what music charts are an actual joke now

tf

Joke 🗣

🤡

the way bts could literally obliterate the entire American music industry but y'all not ready for that talk yet

So the question is, can a qualified authorized source generate a pie chart with the x amount of artists doing any sort of bundles & one with the x amount of artists who actually generate pure sales? I’m really curious who else can be next to BTS_twt on pure sales. Billboard ?🧐

No thanks.

Billboard charts especially US = Piping hot load of shxt. I said what I said. Unbelievable.

Whenever someone gives their music away/forces it on people I assume it is complete trash like U2. Maybe it isn't but I I'm so offended by the shamelessness of it that ill never listen to it out of spite.

Oh for fucks sakes

billboard This is getting out of control. FREE album =/= PURCHASED album. Make the distinction.

What a joke!

🤡

The bar was in hell but wow... How much lower can one drag the bar challenge: Won Congrats

This should be banned, such an outrageous joke.

This is sad so sad

Tragic

If y’all are so gung-ho about bundling everything under the sun atleast create a separate chart that shows actual album sales. I know right actual chart about music and nothing else. Shocking. I know its doable billboard.

What a joke

Whut 😂

Seriously? 🙃

So sad. Talented artist being reduced to this cause of the stupidity of the ways album charts. stopbundle.

Pathetic. Billboard needs to stop counting those bundles

Billboard 200 charts has become a real joke, tragic

A joke....

this is ridiculous

so if he oops drops a box of albums on the ground... does that count?

At this point it's not about the music anymore

🙃🙃🙃

Bundles should be banned

this is ridiculous and unfair 💀

Damn that’s a new low

Bundles shouldn’t be a thing no more, it’s getting out of hand💀

Absolutely embarrassing, Billboard really needs to fix this. The Decades of reputable tracking and archiving album sales has turned into a shit show. Really shouldn't have came to this.

Clown

This made throw up in my mouth

Okay, this is getting ridiculous now.

billboard/billboardcharts this is all your fault, that's how US industry looks thanks to your stupid metrics about nonexistent demand/fake sales aka bundles sales, bunch of fakers using payola, playlists placement and bundles like steroids. Congrats. 🤡

...so one of the most famous rappers need this utterly pathetic stunt to boost sales? REALLY? And ppl wonder why we laugh when they be clowning themselves ʅ(◞‿◟)ʃ

These bundles are getting out of hand. What a joke💀

he- 🤡🤡

Patetic

W.. why?

Wow I tot it couldn’t get worst than condoms.

Tragic

*sigh*

billboard u better fix this or u are cancelled

Say what

So billboard still hasn't drawn the line, huh

Lmao 🤡

Wow

Something in the music industry has got to change when good, established artists are reduced to giving away free music to top the charts.

Interesting 👁👄👁

this is so stupid and tragic

What a joke lol.

I hope billboard will be fixing their system to count actual buys & streams if they want their charts to represent and mean something. This is ridiculous

Tragic

but no he isn't

Are charts also counting bundles of socks?

this has to be a joke

I don't know what's next. billboardcharts are a mess.

this shouldn’t even be allowed

tragic. he’s above this kind of stunt. SaveOurArtists

that’s embarrassing. stream epiphany. [MTVHottest BTS BTS_twt]

i'm sorry but are you telling me that giving out FREE COPIES of your album now counts as music PURCHASE for charts? is the music industry ok? fr are y'all OK?

So every time I take the Lyft? Cause I Lyft home everyday...Doesn’t it seem wasteful? bts BTSARMY 방탄소년단 BigHitEnt bts_bighit BTS_twt

A joke. BB counting bundles

omg a whole clown 🤡

lol

billboard billboardcharts stop this fuckery !!

This is ridiculous Aren't charts about paid for content? Buying this is different than giving out free albums when they might get thrown into the trash can or people sell them to make profit themselves lol

this is legit sad man. when are artists just gonna let ppl,u know.... buy the music instead of bundling everything for the sake of sales. is there any artist out there that just sells without bundling anymore? like are half of y’all even listened to artist or are y’all fooling us

When everyone hates you

Buurtle he gotta give it out for free 😩

Using bundles to boost chart numbers should be banned

He didn't need this. His album is great!

Worst rapper ever. And that's being nice.

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