What is the journey of a mainstream hit song? Well, at the heart of any record company is the Artist & Repertoire guy. He sorts through music, comes up with two lists, turns to his boss and says, “These are the future classics, those are crap.”
YouTube also shows the number of likes, views and subscribers as well as the engagement a video has got, so it can be indicative of whether a hopeful’s video upload is doing well and worth the attention of A&Rs like Civ. “The number of new music submissions we receive every day from OPM artists, both signed and the DIY indie artist has increased,” he said. “Sometimes we get about a hundred submissions in one week.”
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