Icona Pop Sign to Ultra Music, Share 'Next Mistake' & Reflect on 10 Years: 'We've Become Boss Ladies' (Exclusive)

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We caught up with the Swedish performers to hear how it feels to achieve such a grand creative milestone and what they hope the new signing with Ultra Records brings in the future.

In 2009, Caroline Hjelt and Aino Jawo were two young women sitting on a couch in Stockholm, Sweden, dreaming of where music might take them. Ten years later,has generated 396 million streams in the U.S. and sold four million downloads. The duo is an international electro-pop sensation, and almost in celebration of its decade milestone, the duo and it's career-spanning management and record company, TEN, announce a new label deal with Ultra Records.

Congrats again on making it 10 years into your career. That’s a wonderful milestone. Looking back, how has Icona Pop changed, and what has remained a constant? It's been a long bumpy road with a lot of ups and downs. We’ve learned so much throughout these years as a band. I think one of the most important parts are that we have to take care of ourselves but also to stop sometimes, take a deep breath and see how far we’ve come from that little sofa back in Stockholm over 10 years ago. And also to make sure that you have fun! If we would give some advice to baby Aino & baby Caroline, I think it would be ”Don’t be so hard on yourself.

 

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