from actual K-Pop fans have shown, despite good intentions, the impact of a K-Pop category is more layered and nuanced than that. The new category just reiterates a tendency in Western awards shows to “celebrate” non-Western, non-English speaking, non-white artists by separating them away from their accepted, non-othered counterparts.
The BTS ARMY has taken a particularly strong stance against this year’s nominations and categories. BTS is nominated for four awards, including Best K-Pop, Best Collaboration, Best Art Direction, and Best Choreography. Despite these accolades, fans were quick to notice BTS’s absence in the core honors: Video of the Year, Artist of the Year, and Song of the Year.
Awards obviously honor more than just YouTube music video views, but by that measure the numbers prove interesting. Consider this year’s Video of the Year nominees:by 21 Savage ft. J. Cole , “Bad Guy” by Billie Eilish , “thank u, next” by Ariana Grande , “Sucker” by Jonas Brothers , “Old Town Road ” by Lil Nas X ft. Billy Ray Cyrus , and “You Need to Calm Down” by Taylor Swift .
In the K-Pop category, several of the videos honored have comparable numbers: “Boy With Luv” , “Kill This Love” , and “Tempo” . And yet there is no K-Pop nominated in Video of the Year.K-Pop also isn’t alone there — in the Best Latin category, Bad Bunny’s collab with Drake, “Mia,” currently has 869 million views. Benny Blanco, Tainy, Selena Gomez, and J. Balvin’s “I Can’t Get Enough” has 147 million. Anuel AA and Karol G’s “Secreto” has 755 million. Maluma’s “Mala Mía” has 277 million.
Teen Vogue: INCLUDE KPOP IN MUSIC AWARD SHOWS!!! Music Award Shows: Ok, we’ll make a whole category for them. Teen Vogue: YOU’RE RACIST!!!!!
Agreed. It’s wrong.
Yes. We also like garbage.
So it’s mean mostly Canadian citizen are xenophobia..they look himself like elite and different they look Asian people as second graded..
BTS_BiTS I agree
People working at VMA should be changed, whoever are in charge of the award show are XENOPHOBIC. Narrow minded people living in their small pond cannot be successful. 🤬 🤬 🤬 VMA MTVHottest BTS BTS BTS_twt
Thank you, it needed to be said
Q comida de cu no VMA TEEN VOGUE QUE COMIDA DE CU
I could care less about BTS... but I agree wholeheartedly. This is a major cop out.
THANK YOU FOR SUPPORT AND RECOGNITION MTVHottest BTS BTS_twt
All Armys have to stan the from now. Please listen to me. That article is better than BB article and some others.
Calling a ♠️ a ♠️. 👏
MGMAVOTE BTS BTS_twt Xenophobic VMAS:
Non writers & producer Bp lmfao ok✋ but writers/producers/composers BTS yes!✔ To think bp could stand next to artist who actually do their wrk as artist is an insult to their hard wrk. Imagine them winnin against Nicki, Ari, Swift, Drake etc💀The insult MGMAVOTE BTS BTS_twt
Damn that article is good and highlights the problems from different perspectives, as well as shows their history of racism. Wow teen vogue 👌
~the VMAs that saw an all time low in viewership for the last two years. (Meanwhile, BTS member JHope had 9.6 million live viewers when he counted down to his birthday in a livestream earlier this year.) 제이홉 정호석 호비 hobi VLIVE 제이홉_사랑해 BTS_twt
bstwings_views Well said.
rotana RotanaMusic AlArabiya mbc4 Hello just wanted to to Link you to another source related to the VMAsXenophobic topic.. I hope we Arab ARMYs ( BTS fans ) will be able to see the coverage on TV soon ! Thank you :)
No one cared that Latin categories are separated ...
YoongisAurora They need to put them in both kpop and pop
Thank youu💜
Disrespectful totally. Meaningless to win it which just like discrimination made
Thanks💜
MagicShop092 Thank you for exposing this 👏🏻
pretty cool, but sad to see that EVERYONE just started to care about the xenophobia in the music industry, when korean groups are getting visibility with songs that are kinda similar to the old north-american pop we're used to. I wonder why no one ever cared about latin music...
carlysemi thanks Vogue 💜
Thank you for this 💜
Thank you, Vogue. 💜
vogue slapping hard ❤️
Very good read. I like that the author remembered the Anaconda episode from years ago. On point!!
Teen Vogue back at it again with the great relevant articles!!! A follow today
0T7IPURPLEYOU When music is a universal language but the music award shows shows the barriers and stop them... where is the justice on that?!?!?
Thank you aaminasdfghjkl for this article!
But I only listen to KPOP.
Onde que assinar essa revista rainha !!! Amei disse tudo bebê!!!
Thank you! 💜💜
Teen Vogue continues to post the best articles around and they're not even an official news source, we love you👌💖
AnnieLuvsBTS1 no kpop group deserves to be aside BTS
msbeatrice_81 Thank you💜, Kpop is not a musical genre is the country but why didn't they create a separate prize also for Canada or Australia? That is pure Racism puts them in a small box because he knows he can win and thus can prevent them from having a main prize VMASracist vmas
'[...]these nominations sound like they’re saying, “You can come, just don’t sit with us.”' exactly MTVHottest BTS BTS_twt MGMAVOTE BTS 방탄소년단
modooborahae Thank you 👏🏻👏🏻 MTVHottest BTS BTS_twt
Seems like other award shows should do away with female and male acting/performing awards, too, to make everything fair.
boycott VMAs2019 VMAsRacist BOYCOTTVMAS BTS_twt
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