Brittany Kaiser, former director of business development for Cambridge Analytica, in the documentary"The Great Hack."
Kaiser, at one time Cambridge Analytica’s director of business development, has a complicated relationship to data harvesting, as demonstrated by the film’s opening vignette, where she is shown at a recent Burning Man writing the firm’s name on the soon-to-be-incinerated pyre, clearly hoping to expunge it from her life.
What Kaiser and other former Cambridge employees revealed is that the company got use of information from a questionable personality test put together by Facebook.The goal of this test was not to inform users but to harvest personal data from the test-taker as well as the person’s entire friend network about what we like, what we fear, what gets our attention.
KennethTuran Huge congratulations to Carole Cadwallader and the others who helped shine some light on some very, very shady stuff.
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Source: THR - 🏆 411. / 53 Read more »