through a translator in 2012. “Old people wanted to be 21 again, and young people wanted to be 21 forever.”
Forever 21 invested heavily in conventional malls, but “they’re just not all going to be good stores,” Friedman said. “If you have stores losing a lot of money, the good stores can’t make up for all the bad stores.” Metchek thinks Fashion Nova, a Los Angeles-based, online-only fast-fashion retailer known for its body-hugging silhouettes, “is the new Forever 21.”
The landscape is rough for clothing chains. Abercrombie & Fitch plans to close 40 of its stores this year. Gap Inc. is slashing 230 of its namesake brand’s stores and splitting into two publicly held firms, spinning off its better-performing Old Navy brand.
They’re facing a lot of competition from Forever 39.
Our children idolizing Hollywood and rock stars, how much lower can American society get?
Crap with bad sizing and cutting of garments..,
People don’t stay 21 forever.
Forever 21 no longer has a style viewpoint, like Zara does. It’s generic, which is the kiss of death to coolness.
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The Forever 21 Chain sells cheap and gaudy apparel to teenagers. Most of it is cheaply made overseas and isn’t worth the money. Hearing them go down is frankly one of the few times the free market system works.
Youth apparently does not spring eternal
seems like every girl shops there tho
“Omg! It’s totes literally gonna be like forever shutdown and junk?!” -Millennials
Thoughts and prayers
It is only going to get worst as Trump's tariffs continue to destroy the economy. Higher prices are going to cost consumers to scale back. It's going to be a bumpy year for a lot of people
Calling yourself “Forever” anything always sounded a bit optimistic
When they racially profile you when you go into thier store, start with that.....
No one stays 21 forever...
it went wrong in thinking it would stay forever 21
all American retailer has same issue this is recession signal it has been started allready
Wow! Really?
The glitter. They went wrong at adding glitter to ever piece of clothing.
Maybe when your entire strategy is cheap clothes aimed at teenage girls you are going to live and die with the trends.
Maybe start with the name?
I’m sorry when was it ever right?
Maybe people realized being 21 isn’t all that great after all?
Cheap material...Kardashians/Jenners....China...
They became 42?
I think I recall that Forever 21 started being more religious-flavored in its clothing, and for some, that could have been a problem (not Jesus, but the religion).
🤷🏼♂️ maybe target demo turned 31?
Number one, their clothing falls apart! It’s a wear once outfit
Never
Reality happened. . .
Nearly two decades ago, before the internet existed, the LA Times informed the masses What went wrong?
Teen girls weren't the only ones shopping and wearing clothing from Forever 21. At least not in the stores along the coast of California. My daughters shopped there when they were teen girls until it became popular with older women trying to look like teen girls.
A stupid name couldn't have helped.
This is beautifully timed given their epic marketing failure at Forever21. WHO on EARTH approved segmenting their plus sized buyer data to send UNSOLICITED DIET BARS ?!? This is precisely why my RedDressBook is so important. Fashion is for everyone, shaming is for the weak.
Does everyone else hate the word influencers? I do. It makes me think of the-dead-behind-the-eyes Kardashians.
Cha Ching 💰
Are you posting this story because they are selling clothes with fakenews printed on them?
The whole model of rapidly spinning a successful small business into a global empire is broken. Not saying you can’t get there but basing an empire on a trend cycle and simultaneously expecting it to last is clearly incongruous.
Crop Tops
Perhaps the countless of lawsuits against them for copying designs