‘We need to sex up the potato and ... show its health credentials’

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Farmer Thomas McKeown says campaign will be a much-needed shot in the arm for the industry

McKeown sells his potatoes mostly to packers, essentially middle men supplying the supermarkets, as well as wholesalers, which stock smaller shops and the west of Ireland. His spuds end up on the shelves of Lidl, Aldi, SuperValu and Dunnes.The supermarkets were starting to ask packers for smaller bags, saying that was what customers wanted.

The second generation to run his family farm at Castletown, close to the Cavan and Louth borders, McKeown was on the brink of giving it up as sales went into freefall.

 

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Tesco like their Israeli spuds! & British spuds! I saw them hide Irish spuds before.

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