have launched Elemental Content And Solutions, a new short form production and distribution company that will be a fulcrum for funding and creating live action and animated series, told in three to five minute segments. They have sealed their inaugural partnership deal with content creator Madefire that they will fete at an event tonight at San Diego Comic-Con, with more content creator partnerships to follow.
Each of the short form players have a different construct, and Elemental will be betting on one that is economical in execution, based on good storytelling as opposed to massive star power. They don’t plan to build a distribution platform either, but rather will rely on third parties that already have that bandwidth on existing platforms and are eager to offer customers content that can either be monetized through advertising or in SVOD arrangements.
Dunn and Beeks said they expect the partnership with Madefire to lead to more than 10 short form series — half drawn from the franchises Madefire controls and half from original stories — told in episodes told in two to five minute long bites. They will be adding other content creation partners, as they add mobile carriers abroad.