’s decision to bring “The Farewell” to a handful of theaters before opening it nationwide on Aug. 2 could bode well as the movie attempts to find its footing at multiplexes. This summer has been downright hostile to comedies and dramas that have crumbled in the wake of big-budget blockbusters.
To avoid a fate similar to “Booksmart,” Amazon revisited its rollout strategy with “Late Night,” a Sundance favorite from Mindy Kaling. However, the studio only allotted one week to gain traction before taking the film nationwide where it fizzled against “Men in Black: International” and “Shaft.” Giving “The Farewell” extra time to simmer between blockbusters could benefit in the long run.as a woman who travels to the China upon learning her grandmother has terminal cancer.
Because movie critics yelling at people to skip the latest Disney remake to watch this instead worked so well with Booksmart against Aladdin? Sass aside, I’d love for something else to break through. I look forward to watching The Farewell if it ever releases in Australia.
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