The show is set in a department store of dreams where every size and shape is catered for and which stocks everything from vintage to high street steals and designer items. Each episode will follow four customers as they come to the store in the hope of solving a fashion dilemma or undergoing a complete transformation. The customers are each invited into a fitting room with a giant mirror, where they are asked to look at their reflection and articulate what they see.
Once their style makeovers are complete, the customers return to the mirror room with Clark-Neal to see their new look for the first time.
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