CFDA Fashion Icon Award recipient US singer Jennifer Lopez arrives for the 2019 CFDA fashion awards at the Brooklyn Museum in New York City on June 3, 2019.
The multi-talented singer, actress and dancer generated about US$1.7 million in media impact value with just two Instagram posts published around the time of the event, according to a report from the Council of Fashion Designers of America and Launchmetrics. It found that the event generated a MIV of US$31.9 million, reaching a potential audience of 9.1 billion.
An Instagram post showing her wearing her two-piece Ralph Lauren outfit generated an MIV of US$1.4 million alone.
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