After decades of women being told to hide their natural body hair, it's is finally becoming normalized. In addition to both celebrities and women across the country embracing their leg and armpit hair, this movement has, ironically enough, been pushed to the forefront by an indie razor brand, Billie.
Despite the progress made in our culture and advertising, there's still one type of hair that's seen as taboo: pubic hair. While the tides are changing , Billie wants to normalize pubic hair further with its newest campaign, Red, White, and You Do You, just in time for the Fourth of July. The video showcases models' pubic hair in various states, from a clean shave to a full bush. To the brand’s knowledge, it is the first-ever razor ad featuring female pubic hair.
The film’s director and photographer, Ashley Armitage, who also directed Project Body Hair, echoes these feelings."In our film we wanted to normalize pubic hair because it’s exactly that—normal,” she says. “Body hair grows on people of all genders, and it doesn’t suddenly become 'gross' or 'unhygienic' when it is on a woman, trans woman, or nonbinary individual. We wanted to show that body hair is a choice; shave it, wax it, grow it, or do a bit of both. All are valid.
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