What ‘The Office’ Shifting Platforms Means for Netflix (Column)

  • 📰 Variety
  • ⏱ Reading Time:
  • 66 sec. here
  • 3 min. at publisher
  • 📊 Quality Score:
  • News: 30%
  • Publisher: 63%

Entertainment Entertainment Headlines News

Entertainment Entertainment Latest News,Entertainment Entertainment Headlines

What TheOffice shifting platforms means for Netflix (column)

show. Its absence will provide hardcore fans, those whose casual viewing has given “The Office” a new burst of zeitgeist relevance, one fewer reason to subscribe.

That’s bad news for a streaming service that’s also likely to lose “Friends,” that other NBC sitcom that makes for soothingly easy and familiar binge-viewing.

In the years ahead, as contracts expire and as companies like NBCUniversal and WarnerMedia try their hands at streaming, Netflix will be forced to rely more on its suite of original programs, one about which no reliable or standardized viewership information is known but that necessarily lacks many programs with the penetrating brand recognition of “The Office.

But not every potential customer will find something for them in the collection of niche shows, or cares to spend the time figuring out which less-heralded Netflix original is for them. What Netflix wants — to be a must-have service for every consumer in the way a cable subscription was a decade ago — requires tentpoles. And it’s hard to tailor a big, broad hit on par with an NBC smash from a decade ago; indeed, Netflix has so far not really had to.

Losing “The Office” doesn’t mean that Netflix is losing a property that has been a huge part of its appeal to many; it signals the need for Netflix to get working on a show that doesn’t just attract viewer attention once users are logged in but has “Office”-level reach in attracting subscribers.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

What’s it mean for NBC: people are gonna illegally stream it rather than pay for another service

COZITV can give you TheOffice for the cost of a digital broadcast antenna.

Well you do have until January 2021 until it's gone. So who the hell knows what will be what that far out.

They’re just gonna have to spend more on highly researched original content

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 108. in ENTERTAİNMENT

Entertainment Entertainment Latest News, Entertainment Entertainment Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Why 'Batman,' Not 'Star Wars,' Was The Box Office Blockbuster That Ruined Hollywood'Batman' was a blockbuster mostly due to the hype and the property on which it was based. It was a movie based on a kid-friendly superhero mostly aimed at adults. It was the roadmap to the current Hollywood tentpole. iEO Cause Star Wars joined Disney MINING CITY - Hướng dẫn đầu tư & giới thiệu các chức năng cơ bản
Source: Forbes - 🏆 394. / 53 Read more »