show. Its absence will provide hardcore fans, those whose casual viewing has given “The Office” a new burst of zeitgeist relevance, one fewer reason to subscribe.
That’s bad news for a streaming service that’s also likely to lose “Friends,” that other NBC sitcom that makes for soothingly easy and familiar binge-viewing.
In the years ahead, as contracts expire and as companies like NBCUniversal and WarnerMedia try their hands at streaming, Netflix will be forced to rely more on its suite of original programs, one about which no reliable or standardized viewership information is known but that necessarily lacks many programs with the penetrating brand recognition of “The Office.
But not every potential customer will find something for them in the collection of niche shows, or cares to spend the time figuring out which less-heralded Netflix original is for them. What Netflix wants — to be a must-have service for every consumer in the way a cable subscription was a decade ago — requires tentpoles. And it’s hard to tailor a big, broad hit on par with an NBC smash from a decade ago; indeed, Netflix has so far not really had to.
Losing “The Office” doesn’t mean that Netflix is losing a property that has been a huge part of its appeal to many; it signals the need for Netflix to get working on a show that doesn’t just attract viewer attention once users are logged in but has “Office”-level reach in attracting subscribers.
What’s it mean for NBC: people are gonna illegally stream it rather than pay for another service
COZITV can give you TheOffice for the cost of a digital broadcast antenna.
Well you do have until January 2021 until it's gone. So who the hell knows what will be what that far out.
They’re just gonna have to spend more on highly researched original content
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Source: Forbes - 🏆 394. / 53 Read more »