As part of a push to expand the Cirque du Soleil global imprint via third-party IP offerings, Eric Grilly has been appointed Executive Head of Studio Alliances.
In the new role, announced Wednesday by Cirque du Soleil president and COO Jonathan Tetrault, Grilly will work to develop business opportunities with Hollywood studios, IP providers and other strategic license owners to bring their content to the live entertainment stage. The new role builds on Grilly's current position as CEO of VStar Entertainment Group, which was acquired by Cirque du Soleil Entertainment Group in 2018; it comes on the heels of Grilly's partnerships with Nickelodeon and NBC Universal to produce original touring shows.has sold 3 million tickets worldwide and is currently on a 30-city tour of China. Other projects announced include, based on the 2016 DreamWorks Animation release.
"Eric's intimate knowledge of third-party partnerships, his industry relationships and his expertise in live entertainment will provide immense value as Cirque du Soleil Live Entertainment Group solidifies itself as the world's largest creator and producer of live entertainment content," said Tetrault in a statement.
"Cirque is a leader in the live entertainment space, known throughout the world for producing best-in-class theatrical productions," added Grilly. "I am honored to serve in this expanded capacity and seek out a new set of creative opportunities for development."
CDS_Group Holy shit!!! An entertainment company FINALLY hired a middle aged white dude!!! I never thought I'd live to see this day!
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