As more individuals embrace conscious consumerism and a cleaner, greener lifestyle, fashion is rising up alongside food as an industry ripe for reform. Meg and Komie Vora are the cofounders and designers behind Delikate Rayne , a fairly made, eco-friendly, cruelty-free women's label that produces in limited quantities to ensure zero waste. These sisters are determined to disrupt their $621 billion industry by redefining luxury as sustainable, ethical, and animal-free.
Their upbringing has played a huge role in their career and life purpose, the Vora sisters emphasize. Jainism teaches that people should do no harm to any living being. Hinduism has deep roots in compassion and non-violence, as well. Followers of both religions are vegetarian. On top of those core values inherited from their parents, Meg Vora always was attracted to entrepreneurship and the way it allows you to innovate and take control of your destiny.
The Vora sisters feel blessed that veganism and eco-consciousness have become more mainstream in recent years. Many people have begun to make the connection between compassion and cruelty when it comes to food, but that process is taking longer when it comes to fashion. They still tend to perceive luxury as synonymous with animal-derived textiles, including wool, silk, fur, and leather. This is the never-ending challenge the sisters work daily to overcome.
” adds Komie Vora. “Just look at what happened with fur. It used to be considered one of the most luxurious fabrics in the world. But now most fashion houses have pulled the plug on it. How amazing is that?”
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Source: MSNBC - 🏆 469. / 51 Read more »