Wow... June 25, 2019 - 10:53 BST Leanne Bayley On Monday afternoon in the South of France, It’s the third time that the designer has shown in the South of France, but this was a special location because Jacquemus grew up just an hour away in Mallemort.
Explaining his choice of location, he told Vogue: "With this runway, some people will only remember the lavender."My mission is to be the name of a generation, which is not just thinking about the future of the planet, but also about aiming for happiness that’s not defined by having a lot of money." The collection, which included mens and womenswear for the first time, is called “Le Coup De Soleil,” which is the French word for “sunburn,” and the summer sun certainly showed up for his fashion show. He revealed to Vogue that he was drawn to the “pop” appeal of the lavender fields and that his mood board for his collection reminded him of a tequila sunrise cocktail.
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