Ann Sarnoff has held several senior positions in media and sports. Photo: Mike Pont/WireImage/Getty Images By Joe Flint and Erich Schwartzel Updated June 24, 2019 3:59 pm ET through profound industry changes including consolidation and the rise of streaming.
Ms. Sarnoff, 57 years old, will oversee business operations at one of the entertainment industry’s most prolific and powerful content producers, and will report to WarnerMedia Chief Executive John Stankey. In a statement, Mr. Stankey said Ms. Sarnoff “brings a consistent and proven track record of innovation, creativity and business results to lead an incredibly successful studio to its next chapter of growth.”
On the film side, whereas Disney is focused on family-friendly films, Warner Bros. is more of a traditional movie studio, producing features that appeal to several demographics. It was No. 2 among major studios in box-office market share from 2016 to 2018. Releasing more films than any of its competitors has helped its ranking.
Warner Bros. does have some of Hollywood’s most promising franchises, including Harry Potter and DC Comics, top commodities that can generate revenue far beyond the theater in toys and theme-park attractions. Its Harry Potter property has waned in recent years, with recent installments of the “Fantastic Beasts” spinoff underperforming at the box office.
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