gives himself a drug-fueled pep talk and stares down a mechanical bull in the wild, bleary-eyed music video for his new song “Cocaine Country Dancing,” the first to be premiered from his upcoming LP, “Cocaine Country Dancing” finds Cauthen reveling in his vices like never before, booming out a refrain of “Co-!” over a thick, funky rock groove. But beneath the depravity lurks a hollowed-out sadness, as the baritone big man promises to do whatever it takes to win another’s approval.
The video for “Cocaine Country Dancing,” directed by Tim K and filmed at Electric Cowboy in Fort Worth, Texas, brings those themes into even starker relief. A flailing aftermath to the choreographed bombast of 2017’s “Saddle” video, it finds Cauthen in a lonely, disco-lit spiral, even as he builds up a little powdered courage to transform into his rhinestone alter ego.
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