Author:Dara PrantPublish date:Jun 12, 2019Updated onJun 12, 2019These are the stories making headlines in fashion on Wednesday.In the past year, women's streetwear products grew by 38%, faster than the growth rate for men's. But the category is still largely dominated by males. In order for streetwear brands to increase their appeal to female customers, they'll have to change their approach to design and marketing, as well as hire more women in positions of power.
"I never want anyone — if they have in the past — I don't want them to ever again think of this brand as uptight or stuffy or pretentious or grand," says Gordon in an interview with WWD's Bridget Foley. "It's laughter and it's happiness, it's joy, it's color, and it's not rocket science. This is not this tedious intellectual exercise that we're doing. We're a house that should just make pretty, beautiful, joyful clothes.
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