“There are lots of firsts in this show,” mused Paul Andrew backstage before tonight’s Salvatore Ferragamo men’s presentation in Florence. The word backstage doesn’t really fit the Palazzo Vecchio’s sumptuously frescoed courtyard, where the pre-show mayhem was in full swing. “No fashion show has ever been allowed in Piazza della Signoria before,” said Andrew. “So this is definitely a major first.
The label contributed to the recently completed restoration of the majestic Fountain of Neptune, which dominates Piazza della Signoria, the city’s beating heart. “It was this idea of coming home for Ferragamo,” said Andrew. “I thought, how epic would it be doing my first men’s show during Pitti, which celebrates its 30 birthday this year, with this spectacular fountain as backdrop.” A little ego trip definitely goes a long way.
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