From Vibrators to Cake Plates, Goop Comes to Life at Its First Toronto Pop-Up Shop

that Gwyneth Paltrow and chief content officer Elise Loehnen will be hosting and is currently shooting. And opening today in Toronto is Goop MRKT, a pop-up shop inside Yorkville’sInside the 1,300-foot-square space, you’ll find a selection of beauty, fashion and home decor. Thoughtfully chosen, it’s a mix of best sellers, seasonally appropriate items as well as newness, such as the latest drop from Goop’s G. Label clothing line and its recent, designed by former fashion editor J.J. Winter.

Among beauty, clean heavy hitters like Beautycounter, Tata Harper, May Lindstrom and RMS Beauty are in stock as well as smaller, newer players to the category like

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