Amazon's head of TV and movie marketing details the studio's turnaround effort under Jennifer Salke, and its push to become more than a 'supermarket of content'

Amazon's big marketing push for"Good Omens" is a sign of things to come at the studio, which is in the midst of a major turnaround effort.

Other upcoming series that will get big campaigns from Amazon are"The Boys,""Carnival Row,""Modern Love," and new seasons of"Jack Ryan" and"The Marvelous Mrs. Maisel."Amazon is trying to make"Good Omens," a mini-series about the son of Satan and the end of the world, its first big event series of 2019.

The weighty marketing push is an omen of things to come at Amazon Studios under the leadership of boss Jennifer Salke, wholast February. The studio is making big investments in series like"Good Omens" that are broadly accessible, Benson said. The studio, in the Salke era, isn't trying to be a home for all TV and film, as Amazon's e-commerce site is for almost any product imaginable. Salke's team is being picky about the TV shows and movies they develop and promote. They're focused on projects with timely themes and emotional pulls that can attract broad audiences.

She sounds: cool!

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